Back in the day, magazine were only in physical form. But now in our almost paperless digital world, the digital magazine is become very popular. Before, when you were waiting in the doctor’s office, riding a plane or any circumstance when you need to wait for something, the glossy magazines kept us from becoming bored. This present age has made print publications somewhat a thing of the past. You can now find many companies including a digital edition to their products and some have gone completely digital.
Today with the increasing price of printing, many companies have shifted to producing digital magazines. Unless publishers move their media to digital format, they will have a difficult time surviving. Expense of paper, printing and distribution is the cause of this and fewer people are spending money on buying magazines. Magazines that people have subscribed to before can now be found in digital format online. These digital magazines cost a lot less for subscription because there are less costs for the publisher.
For some people, glossy magazines are still better than digital ones. There are people, however, who have made digital magazine reading more comfortable by using laptops, tablets, and media friendly cell phones. Reader devices are now being produced by major companies so that reading experience is more like reading printed materials.
If we compare digital magazines to glossy ones, we find more benefits and features that readers can find. Technology has allowed more functionality to digital magazines that companies are producing. Technology have transformed digital magazines today making them more interactive, and with plenty of hyperlinks that lead to related articles and which also includes other components like movie clips, music, audio downloads, animation and TV commercials. These added features to digital magazines make it more attractive to people who want to get more out of the reading experience.
Many magazine publishers today are having difficulty staying in business. Many publishing business, while knowing that digital media is the way to go, find it difficult to convert because of the cost of converting to digital media and how it will affect their company and their sales. Now, these companies are in the process of finding out how the conversion will work and if it will be able to sustain their business. Switching from print media to digital is not really that simple. Conversion involves a lot of factors. The whole magazine design has to be converted to keep its attraction. It should be easy to read and navigate and contain the same ads and articles that it did when in print. All this can be done today using software. It is very easy to use these tools. While print magazines may be losing its popularity, digital magazine are here to stay.