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Small Business Marketing Ideas

entrepreneurs in Oregon are known to face numerous challenges. Previously, the most burdening of challenges was paying very high taxes. Unluckily, the new taxing plan is not friendly either. In return, businesses have opted to create new strategies to reduce their costs. Below are some marketing strategies that have the potential to be embraced in 2017.

Businesses are considering outsourcing today for them to thrive. Businesses often have a fear of outsourcing for various reasons. Many organizations consider it an unnecessary expense as all plans can be executed internally. Despite the fears, it is a strategy that will be trendy in the industry in the future.

It will thrive in many states across America including Oregon. There are protectionist efforts by the Trump regime to stop outsourcing but it has countless benefits to small business owners. Heavy taxation could however cripple the strategy. In turn, that could have detrimental effects in the economy because local business would operate at increased costs. Likewise, organizations appreciate new experts that have vast knowledge on new marketing tactics. That is the reason companies are consulting professionals like Silverback strategies to devise new plans and set objectives. Hire dependable consultants to avoid wasting time and money. Ask for referrals or research online if you want reputable professionals.

Entrepreneurs have also developed a liking for mobile trends. Small companies benefit more from mobile traffic than the normal. A company with a site cannot lack a positive response. In this regard, businesses are customizing their sites to fit the client in aspects such as user friendliness, entry and user experience. The mobile strategy helps reach many clients and is useful for local-based organization.

One more effective approach is content marketing. Previously, it was considered marginal but it is now a favorite for businesses. Companies understand the importance of SEO tools particularly at the local level and modify their content to fit the tools. Companies value strong and updated blogs as this is a way to sell fresh content to their audience. They also realize the value of guest blogging where they share free content.

Advertising through videos is also trendy. Small companies can now send videos to customers through YouTube and Facebook. Research shows that videos attract seven times as many clients as other content.

Above all, retaining customers is indeed important. This can be done by having loyalty programs in place. The approach is beneficial to both small and big businesses such as banks. Banks share videos ad advertisement indicating their impact on communities creating awareness.

Organizations want to become competitive in 2017 by adopting new marketing strategies. The tactics should focus on direct connection with clients. They need to include social media interaction and loyalty programs.